GERRY WEBER is a global fashion and lifestyle company with five strong brand families and their sublabels:
- GERRY WEBER (GERRY WEBER COLLECTION, GERRY WEBER EDITION, G.W. and GERRY WEBER casual)
- HALLHUBER (HALLHUBER and HALLHUBER DONNA)
GERRY WEBER is one of the big players in the industry, has a large number of its own stores, many directly connected field offices - also in procurement - and operates worldwide.
A historically grown and heterogeneous process and system landscape; this is the biggest challenge of the project. There is too little transparency in the entire procurement process, and isolated solutions also require a high level of data traffic within the processes.
The list of things that should be improved is long; for example, the processes and requirements of the brand families and sublabels should be standardized; there should be a demand-oriented and timely link from sales via the procurement of finished goods and raw materials and branch offices - such as offices and field offices - should be connected.
The objective was to find a consistent solution that would immediately lead to a complete supply chain from the first sale of the product to the end customer. In the evaluation process, a complex requirement specification was created and a 3-day "proof of concept" was also carried out. The focus was on standardization - away from the many individual solutions whose operation was too personnel-intensive.
What was needed was faster adaptation of the system landscape to changing market situations - procurement should be "state of the art" - and web-based applications tailored to the use case. All processes were to be standardized.
They were looking for a partner with industry expertise and experience and a fully integrated system that could be presented live.
A completely new approach was developed, which provided for a complete linking of the sales department ↔ Finished part procurement ↔ Raw material procurement. The special features of the solution: Web-based, high degree of automation, multi-tier architecture with significant increase in the half-life of existing business logic. The latter remains the same despite individualization of the business case - a tailor-made front-end. A direct reaction to changes in the connected process chain is possible and escalation management is solved by traffic light systems.
The added value of the solution is demonstrated by several factors: there is a high degree of automation, manual effort is as low as possible, thanks to escalation management there is a concentration on the essentials. GERRY WEBER benefits from stable and risk-minimized scheduling, which is supported by suitable sales planning and extrapolation logic, among other things. Meanwhile, the procurement of finished goods and raw materials go hand in hand, all findings are immediately shared.
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